Android Touchscreen Platform by ELO
Interactive digital signage from small to large combined with EloView cloud content management system offer easy deployment of digital content in store.
Retailers are looking for ways to simplify deployment and management of in-store digital signage, and Elo Touch Solutions is providing solutions that combine stylish, commercial-grade hardware with simple and secure device management and content delivery.
Elo’s Android-based interactive architecture is a revolutionary digital signage platform of touchscreens from 10 to 70 inches, offering a new way to connect with customers. Retailers and brands today are leveraging technology to build connected experiences for shoppers. With the Elo Interactive Digital Signage (IDS) displays, running on Android, delivering mobile applications, web sites and enabling in-store ecommerce are made easy, giving the brands presence in more locations and creating a seamless digital-physical experience. The Elo touchscreens are easy to install on location, and can be ‘locked down’ from mischief in public environments. They offer an integrated solution for multiplying the connection points showing repurposed mobile applications, ensuring consistency of brand messaging and maximizing impact of marketing spend by levering analytical tools. Retailers have the opportunity to Guide and influence the buyer’s journey through a virtual salesperson on every shelf on an Elo ries touchscreen rather than running the risk of a crowd-sourced decision on the shopper’s mobile device.
The large-size touch displays are turned into an all-in-one with the player that slides into the back of the touchscreen display to deliver the industry’s thinnest commercial-grade, Android touch computer. A powerful Qualcomm® Snapdragon provides the performance needed for loyalty rewards and endless aisle, to self-service payment installations and beyond. AC power, video and USB signals pass between the computer module and the Elo IDS touch display via an internal docking connector. Use of computer modules instead of a separate external computer box reduces complexity, minimizes the mounting profile and may also reduce installation costs.
The small size I-Series touch displays feature an integrated high performance Qualcomm Snapdragon quad-core processor and deliver smooth and highly responsive multi-user interaction. Flexible mounting options include shelf brackets, wall brackets, counter stands, flip stands and a floor stand allow mounting in either portrait, landscape or tabletop orientation. Elo’s host of configuration and accessory options for interacting with consumers include Bluetooth/BLE, near field communication/RFID, magnetic stripe reader, barcode reader, customer-facing displays and other General Purpose Analog I/O (GPIO) accessories. IT is kept happy with wireless connections to separate and secure Wi-Fi or cellular networks.
The Elo I-Series family is perfect for shelf, aisle, kiosk or point of purchase display installations to deliver mobile applications, proximity marketing, contactless payments, promotional offers, pictures, videos, infographics and other website content when and where it matters most – in-store next to the product. The Elo displays feature a seamless projected capacitive multi-touch screen in a commercial housing, made for the rigors of retail. The full HD displays make sure the graphics of carefully developed apps are preserved.
Combined with EloView™ cloud-based management software the interactive signage displays combine a commercial-grade touchscreen computer with a content management system to deliver a brand experience at the shopper point of decision.
EloView helps retailers bring existing online marketing content in store by providing an affordable, scalable and simple solution for automated deployment to Elo interactive signage across multiple locations. EloView enables businesses to rapidly deploy content, mobile apps and responsive websites to touchscreens in store and manage them, helping create brand consistency at every digital touchpoint.
Shopper demand for integration between online and offline channels is growing, as is the need for digital touchpoints in-store. Furthermore, the delivery of consistent brand experiences at the shopper point-of decision is proven to help sell more in-store by attracting, engaging and educating shoppers. The EloView software-as-a-service platform instantly turns any Elo touchscreen into a public-facing interactive experience portal. EloView enables this by providing device management, content delivery and integration with existing content management systems, making it easy to deliver content to multiple Elo touchscreen devices across many locations.
