Wickes embarks on new advertising partnership
Home improvement retailer Wickes has become the headline sponsor of Angie Greaves on Smooth Radio following the signing of a new sponsorship deal with Global, the media and entertainment group.
The show broadcasts Monday to Friday from 4pm to 7pm.
The deal will also include Wickes featuring on Classic FM and Heart and on Global’s portfolio of popular podcasts. The audio campaign will be supported by visual ads in key locations on the company’s outdoor estate.
Facilitated by Dentsu Creative and Carat, the partnership aims to drive awareness of Wickes’ kitchens offering with a mix of in-show credits, monthly microshows and promotions that will reach over 1.9 million listeners per week.
Gary Kibble, chief marketing and digital officer at Wickes said: “At Wickes, we have a range of kitchens that cater to any style and budget, and this integrated partnership with Global, will allow us to communicate this message in an authentic and engaging way.
“We are delighted to be working with the biggest commercial radio network. We know that our audience engages with audio and OOH media so the partnership provides an opportunity for us to speak to our target audience, and connect with new audiences, at key times of the year.”
Wickes has 230 stores across the UK and an extended range online.
