Wayfair to launch physical stores for All Modern and Joss & Main
Online homewares retailer Wayfair is to bring two of its specialty retail brands to life through the opening of bricks-and-mortar stores for All Modern and Joss & Main in the US.
All Modern will launch two stores at open-air retail destinations Market Street Lynnfield and Legacy Place in Dedham. In addition, Joss & Main will take a store in a new lifestyle space at Burlington Mall.
Due to open in 2022, the locations will form part of Wayfair’s plans to launch stores for all five of its brands in optimal formats, sizes and geographies over the next two years.
Karen McKibbin, head of physical retail at Wayfair, said: “At Wayfair, we are focused on creating the best possible experience for our customers. That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands.
“With our first-ever All Modern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”
The All Modern and Joss & Main stores will offer a range of furniture, table top items, home accessories and bath and bedding products.
McKibbin added: “We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are just right for them. We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel.”
Wayfair has operated a variety of pop-up shops since 2018 and in 2019 launched a smaller format retail store at the Natick Mall. The company’s three new stores launching in 2022 will be followed by additional stores across the entire Wayfair family of brands, including larger store formats for Wayfair and Perigold.
