Secret Linen Store launches exclusive collection of organic cot & children’s bedding
B Corp certified luxury bed linen brand Secret Linen Store, has launched an exclusive new collection of organic and responsibly sourced cot and children’s bed linen.
The new range comprises four capsule collections, each with a unique style designed in-house by co-founder and creative director, Molly Freshwater. In line with the brand’s commitment to bringing color and pattern to the bedroom, the designs feature colorful polka dots, classic pastels, and pretty florals.
Filling a Market Gap
Molly Freshwater comments, “We spotted a clear gap in the market for both cot and children’s bed linen made from quality fabrics, at a good price point and in attractive designs. We hope we’ve managed to tick all three boxes with this new collection. Each piece has been crafted with care using premium, hypoallergenic materials in our trusted OekoTex-certified factories in Europe, resulting in soft fabrics suitable for the delicate skin of babies and children.”
Broad Appeal Beyond Parents
The brand is confident that the new collection will appeal to a wide customer base, not just expectant parents. Molly adds, “We did a lot of research, not only for what was on offer in the market but also with our own customer base. We discovered that there is a desire from friends and family members to have the option to buy a special gift outside of the normal remit of clothing and toys, so we feel this collection fits the bill perfectly.”
Continued Growth and Expansion
This launch comes as the brand is entering new categories following a successful 2023, which saw significant year-on-year growth from its retail business. Secret Linen Store is also preparing to open new retail channels in 2024 and beyond.
Recent Interview with the Founder
For more insights into the brand and its future plans, read our interview with Molly Freshwater, co-founder and creative director of Secret Linen Store, where she shares her vision and inspiration behind the latest collection.
Where to Buy
All items are available now at secretlinenstore.com.
