THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Sainsbury’s launches Habitat Kids

Sainsbury’s is looking to take a chunk of the children’s furniture market with the launch of Habitat Kids. Due to land in stores and online throughout… View Article

HOME AND DIY RETAIL NEWS

Sainsbury’s launches Habitat Kids

Sainsbury’s is looking to take a chunk of the children’s furniture market with the launch of Habitat Kids.

Due to land in stores and online throughout the next few weeks, the range will include hand-drawn alphabet wall art, rainbow rugs, tropical leaf garlands and ‘hide and seek’ bed canopies, all of which have been created by Habitat’s team of in-house designers.

The collection is Habitat’s first ever furniture range that has been designed and crafted specifically for children. It forms part of a wider relaunch of the Habitat brand as Sainsbury’s pushes ahead with a renewed focus on the £23 billion furniture and homeware market. The retailer is planning to grow Habitat into a £1.5 billion business by 2025.

Marketing for the relaunch will include Habitat’s first TV ad and a new marketing campaign to position the brand as affordable and accessible for all.

Simon Roberts, Sainsbury’s chief executive, said: “We’re really excited about all that is happening to relaunch Habitat as our main home and furniture brand. Our plan to put food back at the heart of Sainsbury’s only works if our other brands deliver in their own right and so Habitat is an important focus for us. It’s an iconic British brand that has been helping customers transform their homes for almost 60 years and the new campaign will ensure it becomes more accessible and affordable for everyone.”

Subscribe For Retail News