ProCook posts strong third quarter performance
ProCook saw its total revenue increase by 34.6% year-on-year in its third quarter and by 83.4% on a two-year basis,
In the 12 weeks to 9 January, total retail revenue grew by 124.3% as the retailer benefited from the easing of Covid-19 restrictions. In contrast, online total sales were down 7%.
On a like-for-like basis retail and ecommerce sales rose by 91.6% and 9.4% respectively in the period.
Meanwhile, the retailer acquired 251,000 new customers which marked an increase of 70% year-on- year.
Daniel O’Neill, ProCook chief executive and founder, said: “We are pleased with our strong trading performance during our third quarter and peak trading period, despite the recent impact of the Omicron variant. This highlights the strength of our multichannel offer and our direct-to-consumer business model.”
If there is no further disruption to trading caused by the Covid-19 pandemic, ProCook is anticipating that its full year performance will be in line with analyst expectations.
O’Neill added: “The excellent progress we have made in attracting new customers to experience the ProCook brand, combined with our high-quality product range and excellent-rated service proposition provides further encouragement and excitement for the period ahead as we continue to share our passion for cooking and look to roll out further exciting initiatives.”
