Lick opens first physical store
The Lick paint and wallpaper brand has chosen London’s Northcote Road for the opening of its first bricks-and-mortar store.
Designed by Oskar Kohnen Studio, the shop will aim to be an interiors oasis in the heart of Battersea.
Lick has created a bespoke colour called Northcote 65 to celebrate the opening of the shop. The brand said the colour was inspired by an archive image of Battersea Power Station’s pink control centre. Data from Lick has revealed that pink is one of the neighbourhood’s most-ordered paint colours.
Lucas London, chief executive of Lick, said: “This is a huge moment for us as a brand and we are delighted to be able to bring our approachable, stylish colour support to a face-to-face setting. Having been born in lockdown and operated online exclusively until now, this is the next step in the evolution of our business.
“As well as being able to provide in-person support and inspiration for customers’ decorating journeys, it’s an honour to be part of the local community in Battersea. We’ll keep looking for new ways to give back to our neighbours.”
Lick is also planning to open stores in Bristol and Manchester.
