THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
H&M takes H&M Home concept to Birmingham

H&M has re-opened a refurbished store at Birmingham’s Bullring that includes the first H&M Home shop outside of London. Spanning 2,000 square metres, the store’s fashion… View Article

HOME AND DIY RETAIL NEWS

H&M takes H&M Home concept to Birmingham

H&M has re-opened a refurbished store at Birmingham’s Bullring that includes the first H&M Home shop outside of London.

Spanning 2,000 square metres, the store’s fashion collections are presented in a different way to the previous store with a reduced product volume on the shop floor and minimalist point of sale materials to allow the garments to take centre stage.

The shop also shares it premises with an H&M Home concept store that trades from the top floor.  It sells the brand’s full assortment of homewares together with a selection of items from other brands. It also features a Bunches florist where customers can choose flowers in small bunches of stems to mix and match their own bouquet.

In addition, H&M has partnered with local interior design firm Decorum which will offer customers an exclusive price for personalised mood boards and at home interior design styling sessions.

Peter Klagsmark, general manager H&M Home, said: “Our customers have given us a lot of positive feedback and love for our H&M Home concept stores in London, which makes it even more exciting to now explore our concept outside the region in Birmingham! Our concept store is a new approach to the interior industry offering a new level of inspiration, customer services and collaborations.”

Subscribe For Retail News