H&M Home to launch in India
H&M is to introduce its H&M Home offering in India this spring with a digital store at hm.com and on the ecommerce platform Myntra.
The brand will also be offered via H&M India’s existing store in Ambience Mall in Vasant Kunj through a shop-in-shop format.
Having launched online in 2009, H&M Home is now available in most H&M online markets through standalone H&M Home concept stores, and in shop-in-shops in H&M stores. The assortment ranges from bedlinen and dinnerware to diversified textiles with a contemporary style.
Yanira Ramirez, country sales manager at H&M India, said H&M saw huge potential in India.
She added: “Following a successful year in 2021, we are very excited to start the year with the launch of H&M Home in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of fashion and quality at the best price in a sustainable way.”
