Harvey Norman expands UK presence with new store and headquarters in the West Midlands
Harvey Norman, the retailer of furniture, bedding, technology and electrical appliances, has chosen Sutton Coldfield’s Gracechurch Centre as the location for a new store and UK headquarters.
The move is expected to create up to 100 jobs in the West Midlands region in sales, marketing, online, finance, procurement, operations, warehousing, administration and management. There will also be several apprenticeship opportunities.
Established in 1982, the retailer has over 300 stores worldwide across Australia, Malaysia, Singapore, Slovenia, Croatia, New Zealand, the Republic of Ireland and Northern Ireland.
It has recently launched another West Midlands store at the Merry Hill Shopping Centre and is also planning further openings as part of an expansion drive supported by the West Midlands Growth Company.
The investments follow the implementation of the UK-Australia Free Trade Agreement in May 2023, removing unnecessary barriers to the UK market for Australian businesses and strengthening trade ties between the two countries.
Never Miss a Retail Update!Katie Page, chief executive at Harvey Norman, said: “The West Midlands’ high grade retail space and exceptional connectivity are two key reasons why we’ve chosen Sutton Coldfield as the home of our new UK headquarters and to launch our next store here.
“Gracechurch will provide an excellent hub for our growing UK team and I look forward to returning to the region soon as we progress our expansion plans.”
Richard Parker, Mayor of the West Midlands, said: “Harvey Norman’s investment is a big win for Sutton Coldfield. It’s proof that our high streets can thrive again, creating jobs and giving people more reasons to visit, shop, and socialise.
“With new jobs and homes on the way, we’re delivering real opportunities and making this town a great place to live and work.”
