Graham & Brown launches decorating visualisation app
Graham & Brown, the wallpaper, paint and home accessories retailer, has developed a new app to enable customers to visualise pattern and colour on their walls.
A step-up from the current ‘swatch’ method, the app uses Augmented Reality to show how a decorated wall will look.
Launched through the App Store, the app allows customers to see the appearance of the room with the new pattern and to move around the room to see the design from any angle and with different light sources.
Alan Kemp, head of brand at Graham & Brown, said: “People love the thought of using wallpaper but often struggle to visualise what it will be like on their walls. Whilst there is a lot of inspiration to be found socially, online and in magazines, making that jump to what it will look like in your own space is a challenge for most of us. This app makes it easy and is very intuitive. You can save your favourites or take an image of your creation to review and share. If you like what you see you can buy it then and there.”
Developed in-house through the Future Innovations Panel at Graham & Brown, the app makes use of the latest Augmented Reality technology built into an iPhone/iPad.
Paul Martin, head of IT at Graham & Brown, said: “The aim was to make something intuitive, accessible and quick to use, that uses technology to solve the age-old visualising problem. We’ve seen in testing that people are far bolder in their choices because they’ve seen exactly how a paper might look.”
An android version of the app will be available later in the year.
