eveSleep launches interactive ‘Bed battle, team firm vs team soft’ experience in London
Online mattress brand eveSleep has today unveiled an innovative pop-up event in London’s Southbank to help consumers determine their ideal mattress firmness.
The event, titled ‘Bed Battle: Team Firm vs Team Soft,’ comes in response to findings that one in four Brits prefer a firm mattress, yet nearly a quarter are dissatisfied with their current sleeping arrangements.
This entertaining experience, which runs from May 2nd to May 5th, 2024, at the Gallery@Oxo, aims to end the confusion surrounding mattress choices by introducing attendees to the new ‘wunderflip’ range. This dual-sided mattress offers two comfort levels, allowing consumers to select their preferred firmness and potentially alleviate issues like back and neck pain, which plague many due to unsuitable mattresses.
A study commissioned by eveSleep revealed that 28% of adults who initially preferred a firm mattress later realised they needed something softer. Additionally, the quality of a mattress significantly impacts morning mood for 26% of respondents, underscoring the importance of making the right choice.
At the pop-up, attendees can engage in a modern take on the classic ‘The Princess and the Pea’ test, where they try to detect a giant pea under stacks of mattresses. This playful approach not only adds an element of fun but also aids consumers in determining their sensitivity to mattress textures and firmness.
Lisa Richards, Head of Marketing at eveSleep, emphasised the necessity of sleep for a healthy life. “The right mattress is crucial for rejuvenating rest, affecting everything from mood to productivity,” said Richards. “With the wunderflip, we offer a choice of comfort ratings to ensure customers find the perfect balance when they receive their mattress at home.”
The ‘Bed Battle: Team Firm vs Team Soft’ event is free and open to all ages, though children must be accompanied by an adult. It provides a unique opportunity for Londoners and visitors to discover their perfect mattress without the guesswork typically associated with online purchases.
The wunderflip range is available on the eveSleep website and comes with a 200-night warranty, further facilitating a risk-free purchase and ensuring customer satisfaction in their quest for the perfect night’s sleep.
