Eve Sleep revenues in line with expectations
Eve Sleep has reported that its group revenues were in line with expectations in the four months to 30 April, despite trading patterns varying substantially.
The online bed and mattress retailer said improved trading in April continued into May after trade was initially disrupted at the start of the Covid-19 lockdown in March.
Sales of Eve Sleep’s premium mattresses and bedframes increased in the period and the retailer has also seen a recent uplift in sales of pillows, bedding, toppers and single mattresses.
The retailer said it has clearly benefited from the lack of high street competition during lockdown, but warned of the uncertainty surrounding trading for the remaining seven months of its financial year due to high street stores reopening.
Eve Sleep also announced that its chief executive Cheryl Calverley will formally be appointed to its board on 1 June. Calverley took up the role on 12 May following a formal handover period.
Calverley said: “Eve has shown remarkable resilience through this complex period, with a robust supply chain and collaborative and responsive team culture. We have grasped the opportunity offered by the depressed TV market to run our existing, highly effective campaigns in both the UK and France, which have seen a strong response and resulted in further gains in marketing efficiency.
“I am confident that our online focused proposition, core strategy and breadth of our award- winning product suite will enable us to navigate ongoing market uncertainty and the return of primarily store based competition.”
