Emma Mattress teams up with Carpetright
Bed-in-a-box brand Emma Mattress has embarked on a retail partnership with Carpetright in which its Emma Hybrid mattress will be stocked in 200 of the carpet and flooring retailer’s stores.
The collaboration marks the first time that Carpetright has stocked a bed-in-a-box brand as it looks to extend its branded and own-brand mattress range.
Damian Topping, head of buying for beds at Carpetright, said: “Carpetright has always looked to stock a variety of products to suit all budgets and styles, so adding Emma Mattress as our bed-in-a-box partner is an important move, which will further strengthen our mattress offer and give customers even more choice and convenience when shopping the range.”
Orders made in-store at Carpetright will be fulfilled online by Emma Mattress, with delivery to customers in three days.
Benjamin Quiroga-Rivera, co-founder of Emma Mattress, added: “We’re thrilled to be partnering with Carpetright. As the UK’s largest stockists of carpets, flooring and beds, we look forward to supporting their mission in driving convenience, choice and value at each customer touchpoint.”
