THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Dunelm launches an own-label paint range

Homewares retailer Dunelm has launched its first own-label paint range. Forming part of the retailer’s Decorate & Co-ordinate offering, it includes over 40 colour shades that… View Article

HOME AND DIY RETAIL NEWS

Dunelm launches an own-label paint range

Homewares retailer Dunelm has launched its first own-label paint range.

Forming part of the retailer’s Decorate & Co-ordinate offering, it includes over 40 colour shades that can be teamed with 150 coordinating wallpaper designs.

Dunelm said the range was inspired by customer insight from the last 12 months and the fact that its stores saw a 9.8% spending increase on DIY and home goods in 2020.

All of the paints include self-adhesive swatches for testing on walls while the wider range also includes equipment such as rollers, paint brushes and wallpaper application tools.

Debbie Drake, design director at Dunelm, said: “We’re always looking at new ways to offer our customers the best shopping experience. The Decorate & Co-ordinate range was the answer to customers feeling much bolder and more confident when it came to DIY and decorating their homes. We saw a gap in the market for perfectly coordinating paints that match a range of homewares, textiles, and wallpapers and so our paint range was born.

“The idea of the range is that customers looking for a brand-new look for their home will be able to purchase the paint, wallpaper, furniture and accessories needed, all in one place, and at great value. Each design and each shade has been carefully curated to achieve a stylish and cohesive design scheme in any home, rented or owned.”

The own-label range of matt paints can be purchased online for home delivery, via click and collect and in 53 Dunelm stores nationwide.

 

Subscribe For Retail News