Dreams unveils new brand platform and campaign
Dreams has launched a new multimillion pound brand platform and campaign to show how it can help customers find a perfect bed tailored to their specific needs.
Called Finding You a Bed That Loves You Back, the platform was developed by Dreams’ recently appointed lead creative agency, Drummond Central.
It is being launched in parallel with a new campaign in which Dreams’ beds are brought to life and transformed into characters with their own voices. The advert depicts Dreams’ beds wanting to find ‘Somebody to love’ as they wait to be matched with a customer with the help of Dreams’ bed experts.
Jo Martin, Dreams chief marketing officer, said: “At Dreams, we understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs. “Finding You a Bed That Loves You Back” perfectly encapsulates our mission to help each and every customer find the right bed for them.
Never Miss a Retail Update!“By placing our beds and Bed Experts at the forefront of our new creative direction, we not only highlight the wide range of premium products available at Dreams but also showcase the exceptional expertise that sets us apart from our competitors.”
The campaign will run across across TV, BVOD, SVOD, audio, social, PVOD, and sponsorship.
