THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Dobbies unveils new advertising campaign

Garden centre operator Dobbies has unveiled its new advertising campaign for 2021. Called Springtime at Dobbies, the campaign aims to bring to life the positive feeling… View Article

HOME AND DIY RETAIL NEWS

Dobbies unveils new advertising campaign

Garden centre operator Dobbies has unveiled its new advertising campaign for 2021.

Called Springtime at Dobbies, the campaign aims to bring to life the positive feeling people get when being outdoors using new gardening products. Following the success of the retailer’s Christmas campaign, the theme is omce again ‘Not Your Average Garden Centre’.

In keeping with the look and feel of the festive campaign, there are two hero TV ads. Both feature original music by Humphrey Sitiama and Jordan Byrd with Tabitha Westley on vocals and music supervision from Wake The Town.

Graeme Jenkins, chief executive of Dobbies, said: “With our spring advertising campaign, we’ve aimed to capture the way gardening and plants can enhance our mood and wellbeing – from the shopping experience at our stores to getting your gardening products home and using them to enhance whatever space you have. With the arrival of spring, we wanted to showcase the fun and vibrancy of the changing seasons.

“The trends for grow you own, edible plants, houseplants, al fresco dining and family gardening are what we are seeing across the Dobbies’ estate and we are here to help people have success with their gardens.”

The campaign has been developed by ODD which was appointed last year as Dobbies’ creative and strategic agency.

Nick Stickland, executive creative director of ODD, said: “With spring ushering in fresh starts and new beginnings, we wanted to help demonstrate the emotional and positive benefits that gardening and houseplants can bring to our everyday lives during a time when our wellbeing has never been more important.”

Subscribe For Retail News