Cox & Cox reports strong first quarter and lockdown trading
Online homewares retailer Cox & Cox has increased its sales by 64% year-on year in its first quarter and by 79% in the season to date.
Furthermore, sales have climbed by over 100% since mid-March due to customers spending more time at home during the Covid-19 lockdown. The company’s online traffic has also seen a large spike. In April, the Cox & Cox website received its highest ever traffic levels, with a 20% increase on the previous record month of November 2019.
Richard Bell (pictured), Cox & Cox chief executive, said: “We completely overhauled our dispatch operations following an extremely busy and challenging Christmas, and it has thankfully put us in a very good position. We switched to remote working weeks ahead of the lockdown to protect the warehouse and have been able to stay fully functional and delivering within our time promises. As a result, Cox & Cox service scores are at a 12- month high.”
Cox & Cox’s outdoor living range has been particularly popular due to the warmer weather in recent weeks, which meant the company has benefited from a recent investment in its outdoor furniture range.
Bell added: “We significantly grew our outdoor furniture range and expanded into new outdoor areas for the first time, including water features, sunshades and parasols. As a result, Cox & Cox’s outdoor category is over 170% up season to date.”
The company said its indoor furniture ranges have also performed well with sales rising by 55%. Standout items have been stools and desks as customers bought items for working from home
