B&Q launches ‘Build a Life’ campaign
DIY retailer B&Q has launched a new brand campaign called ‘Build a Life’.
Created by Uncommon Creative Studio, the campaign is the first in a series that aims to build an emotional connection with the brand and celebrate B&Q’s belief that anyone can change their home to make life better.
The retailer is hoping the campaign will help it benefit from the increasing popularity of DIY during the Covid-19 pandemic. A recent survey by B&Q found that 57% of respondents agreed that homes are now more important than ever for helping to improve people’s lives.
Chris Graham, marketing director at B&Q, said: “At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.
Never Miss a Retail Update!“We believe that anyone can improve their home to make life better. It’s precisely this insight that makes us so proud and privileged to be a business where we can help people shape the homes that mean so much to them. Our 27,000 colleagues, myself included, love hearing about the projects our customers take on – it’s what inspires and motivates us.”
The campaign includes a 60’ film capturing real life moments, using real people’s archive footage, to represent a genuine portrait of British homes and how they have been improved across the years.
It will be rolled out through paid, owned and earned channels throughout September.
