Wild Nutrition launch in Holland & Barrett to tackle Perimenopause symptoms
Experts in women’s nutritional health, Wild Nutrition, has launched in 365 Holland & Barrett stores nationwide with its range of Food-Grown® formulas, of highly digestible nutrients that your body easily recognises and uses.
The brand new Perimenopause Complex is formulated by Wild Nutrition Founder, Henrietta Norton, who has over 20 years of formulation and clinical expertise in women’s health and was created to combat the symptoms of perimenopause specifically, rather than for the menopause. The product development was inspired by Wild Nutrition’s ground-breaking study, The Future of Perimenopause as well as from feedback from the hundreds of nutritional consultations conducted with women every month.
Matt Hiscock, CEO at Wild Nutrition says, “Launching in Holland & Barrett will bring the Wild Nutrition range to more people on high streets across the UK, which means we can support and empower more women at whatever life stage they are at, more than ever before. This is a significant retail launch for Wild Nutrition, reinforcing the fact that not all supplements are made the same. Our supplements are naturally sourced, they are free from binders and fillers and are highly absorbed by the body – other high street supplements can’t say the same. With consumers becoming more discerning, our science-backed, Food-Grown® nutrients are setting the standard”.
Holly Finch, Category Manager at Holland & Barrett says: “H&B’s purpose is to make health and wellness a way of life for everyone, adding quality years to life. One of the ways we are doing this is by addressing underserved health needs – like menopause – which has been a key focus for us for over 50 years. We’re continually looking to bring our customers the latest innovation to give them a range of options as they navigate this life stage, so we’re delighted to expand our offering with this range from Wild Nutrition.”
Wild Nutrition’s supplement range of vitamins, minerals and botanicals focused on key life stages from Pregnancy through to Menopause will be available alongside its NPD, Perimenopause Complex; a product that joins Wild Nutrition’s existing best selling formula, Menopause Complex.
Taken alone or safely in conjunction with HRT, Perimenopause Complex also carries the Gen M tick – a clear signal of a product supporting women during this life stage.
Henrietta Norton says, “The Perimenopause Complex is a formula that differentiates this unique but universal lifestage of a woman. The formulation sets a new standard in the VMS category to tackle the very distinct needs of a woman going through perimenopause, which aren’t the same as what a woman encounters in menopause. The Perimenopause Complex has a more exacting focus on the mental and emotional impact of perimenopause.”
