VIEVE Launches nationwide roadshow
VIEVE, the cult beauty brand known for its innovative and high-performance makeup, is hitting the road for the first time ever with a nationwide roadshow.
The event will celebrate the launch of its latest product, the Skin Nova Complexion Balm, available from 29th August. Beauty enthusiasts across the UK are invited to join VIEVE in four major cities throughout August and September for an immersive beauty experience.
The roadshow will kick off on 30th August at Covent Garden’s Piazza in London, followed by stops in Birmingham’s Bullring on 1st September, Liverpool One on 6th September, and Manchester’s Trafford Centre on 8th September. Each location will host an array of activities, including personalised shade matching, exclusive free gifts, and a competition with a grand prize of a personal shopping experience.
Inspired by VIEVE’s bestselling Skin Nova, the Skin Nova Complexion Balm is a game-changing skincare-makeup hybrid. It promises medium-to-buildable coverage with a lightweight, stretchable formula that glides effortlessly across the skin, leaving a luminous finish. Infused with nourishing, high-performance ingredients, this balm is designed to deliver a healthier-looking complexion with every application.
Rebecca Pratt from Backlash, the experiential agency behind the roadshow, expressed her excitement about the collaboration: “The VIEVE-Stream is the perfect mobile pop-up experience to reach beauty lovers across the UK and immerse them in the new product range in a premium and fun environment. The cities and locations selected reflect the emerging and most exciting beauty hotspots across the UK, helping VIEVE reach the most engaged beauty audiences.”
VIEVE, founded by a professional makeup artist, has built a loyal community with its curated collection of products that perform effortlessly and empower individuals to define beauty on their terms. The brand’s ethos of inclusivity and self-expression is evident in every product, making VIEVE a staple in the beauty routines of many.
As the roadshow travels from city to city, it offers fans the chance to explore the new Skin Nova Complexion Balm up close, meet like-minded beauty lovers, and celebrate VIEVE’s journey into complexion perfection.
Event Locations and Dates:
- 30.8.24: LONDON – Site Space A, Piazza Covent Garden, London, WC2E 8RF
- 1.9.24: BIRMINGHAM – Rotunda Square, The Bullring, Birmingham, B5 4BU
- 6.09.24: LIVERPOOL – Liverpool One, Paradise Place, Liverpool, L1 8JQ
- 8.9.24: MANCHESTER – The Trafford Centre, Trafford Park, Manchester, M17 8EH
