VIEVE Announces new pop-up at Glasgow’s Buchanan Galleries
Following a teaser post on social media, VIEVE, the award-winning cult makeup brand, has officially announced the opening of its new pop-up store at Glasgow’s Buchanan Galleries.
Created in collaboration with Backlash, the store will open its doors on Thursday, 5th December 2024, offering fans the chance to shop its full range of high-performance beauty products.
Discover VIEVE’s Exclusive Products at Buchanan Galleries
Founded by renowned Glasgow makeup artist Jamie Genevieve, VIEVE has gained a loyal community with its innovative, vegan, and cruelty-free cosmetics. Visitors to the pop-up will have access to VIEVE’s bestsellers, including:
- Skin Nova
- Modern mascara
- Sunset blush balm
- Lip dew
- The new Skin Nova complexion balm
In addition to these must-haves, exclusive merchandise will also be available at the pop-up. To enhance the shopping experience, makeup artists will be on-site, providing expert advice and personalized recommendations.
The pop-up was brought to life by Backlash, a leading creative agency specialising in experiential retail. Their collaboration with VIEVE reflects the brand’s innovative approach to engaging with its loyal community.
VIEVE’s Commitment to empowerment and inclusivity
With a mission to empower individuals to define beauty on their terms, VIEVE’s ethos of inclusivity and self-expression is woven into every product. From bold pigments to effortless skincare, VIEVE’s collection has become a staple in beauty routines worldwide.
Kathy Murdoch, Centre Director at Buchanan Galleries, shared her excitement:
“VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas. There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!”
Buchanan Galleries welcomes more local talent
The arrival of VIEVE coincides with another exciting local brand joining the Buchanan Galleries. Panther Milk, a Glasgow-born liqueur company, will open its Christmas pop-up on 26th November 2024. The pop-up will feature the world’s first premium, ready-to-drink oat milk cocktail range, including its famous Panther Milk Crema.
Plan your visit to VIEVE’s pop-up
Make sure to visit Buchanan Galleries this holiday season to experience VIEVE’s exclusive collection and the incredible shopping experience the brand is known for. Whether you’re a long-time fan or new to VIEVE, this is the perfect opportunity to discover products designed to inspire confidence and creativity.
For more details, visit VIEVE’s official website or Buchanan Galleries.
