Very launches innovative new beauty hub
Very has launched a new beauty inspiration hub featuring educational blog-style content to improve the customer experience.
The move follows the introduction of the digital department store’s Beauty Studio earlier this year, which changed how customers navigated the retailer’s beauty range and enabled them to shop by trend, ingredient and brand.
Very said the new hub has been made possible through the introduction of its new Skyscape cloud-based system, which has involved a complete re-platforming of all the technology that powers the customer experience. Set to be completed this summer, the beauty inspiration hub is the latest element to be launched.
Sam Wright, chief commercial & strategy officer at The Very Group, said: “We know our customers are busy and are looking for quick and easy ways to find the perfect products for them.
Never Miss a Retail Update!“Our innovative new beauty hub housed on Skyscape will allow us to give them inspirational and educational content in a convenient and easy way. This means customers can shop with greater confidence and more readily find the products they love.
“The vast majority of our customers who buy from our beauty ranges also buy from other categories. However, even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges.
“We hope that the launch of the inspiration hub will educate our fashion first customers on the wonderful beauty ranges we have available.”
Very has been expanding and diversifying its beauty category over the last two years as it looks to offer customers a wider range of brands and products at competitive price points. This has given the beauty category greater visibility and led to 6.3% growth year-on-year in the first half of FY25.
