Very expands beauty and self-care ranges by 94%
Very.co.uk has expanded its range of beauty and self-care brands by 94% since the start of the pandemic as it looks to meet continued demand for wellbeing products.
Victoria Aldrich, trading director at The Very Group, said: “The pandemic created huge interest in self-care and wellbeing, with many of our customers carving out small moments in their busy family routines to focus on their physical and mental wellbeing.
“Most restrictions have now been lifted, but the trend is clearly here to stay. We know our customers want to trade up in these categories and we’re delighted to partner with so many big names, which are amongst the most innovative brands across beauty, fitness and wellness.
“Self-care isn’t going anywhere, which is why we’re in discussions to bring even more leading and pioneering brands to Very to help our customers feel fantastic whatever this year brings.”
