The Perfume Shop’s Spirit of Excellence
The Perfume Shop has been recognised for the “Spirit of Excellence” award at the People in Retail Awards 2024, a testament to their unwavering dedication to their people, customers, and the communities they serve.
But what truly sets them apart? It’s not just about selling perfumes; it’s about creating an experience, a culture, and a sense of belonging that permeates every aspect of their business.
A business with heart
The Perfume Shop has been on a journey that goes far beyond retail. With over 2,000 employees across the UK and Ireland, they’ve committed themselves to be “more than just an employer.” In 2023, they became an accredited Real Living Wage employer, a move that instantly set them apart in the retail industry. This commitment wasn’t just about paying fair wages; it was about valuing every single person who walks through their doors to work each day. It’s this kind of leadership and dedication that makes The Perfume Shop not just a job but a career where employees feel truly valued and empowered.
Building a workplace where everyone thrives
The company’s ethos, “Powered by You,” is more than a slogan; it’s a way of life at The Perfume Shop. They’ve taken significant strides to build a culture of learning and growth, encouraging every team member to take control of their development. Their investment in the “Discover” e-learning platform resulted in over 110,000 modules being completed in 2023 alone, showcasing their commitment to continuous learning and development. The company also introduced apprenticeship programmes and partnered with the British Retail Consortium, showing a real dedication to nurturing talent from within.
A community that cares
At The Perfume Shop, it’s clear that their dedication to people extends beyond their workforce. They have championed well-being initiatives, offering services like the Aviva Digicare+ app, which provides comprehensive health support ranging from mental health assistance to nutritional advice. They also introduced Wagestream, allowing employees to access their wages before payday, providing financial flexibility and reducing the stress that often comes with unexpected expenses. This commitment to well-being demonstrates that The Perfume Shop genuinely cares about their people as individuals, not just employees.
Customers at the heart of everything
The Perfume Shop has always believed that a happy team makes for happy customers. Their customer service philosophy is deeply rooted in their employee experience strategy. With a Customer Love score reflecting the enthusiasm and dedication of their teams, they’ve managed to create an environment where customers feel valued and understood. This approach has not only helped them maintain high levels of customer satisfaction but has also positioned them as a leader in delivering exceptional retail experiences.
Why ‘The Spirit of Excellence’?
What makes The Perfume Shop truly deserving of the “Spirit of Excellence” award is their unwavering dedication to being more than just a retailer. They are a family, a community, and a brand that genuinely cares about the well-being and development of everyone associated with them. From paying the Real Living Wage to investing in employee growth, fostering a culture of inclusivity, and putting their people first, they have shown that excellence isn’t just about business success – it’s about heart, empathy, and creating a place where everyone can shine.
It’s no wonder that The Perfume Shop was celebrated for their Spirit of Excellence; they truly embody what it means to lead with purpose, passion, and an unyielding commitment to making a positive impact on everyone they touch.
The Perfume Shop were infact triple winners at this years awards walking away with Rising Spark Award 2024: The Perfume Shop – Beth Williamson and Customer Service Team 2024 together with Bravissimo.
