The Perfume Shop unveils experiential store at Rushmere Shopping Centre with a focus on sustainability
In an exciting development for fragrance aficionados, The Perfume Shop has recently opened its doors to a new and improved experiential store located at the Rushmere Shopping Centre in Craigavon, Northern Ireland.
This new outlet not only amplifies the shopping experience with its modern layout and enhanced services but also underscores the brand’s commitment to sustainability.
The revamped store design introduces a suite of advanced features including digital displays, personalised ribbon machines, and The Perfume Shop’s renowned expert fragrance consultations. Shoppers can enjoy complimentary gift-wrapping services and participate in a novel recycling initiative that offers a 15% discount on future purchases for returning used perfume bottles.
To celebrate the launch, the store hosted a special promotion, rewarding the first 50 customers who spent over €60 on the 23rd and 24th of February with exclusive giveaways. The event spotlighted bestsellers such as Yves Saint Laurent’s Black Opium Over Red, Hugo Boss’s The Scent Elixir For Him, and Mugler’s Alien.
As the UK’s leading specialist fragrance retailer, The Perfume Shop prides itself on its array of services designed to enhance customer satisfaction. These include personalised bottle engraving, expert gifting advice, and a free Rewards Club Membership that enables customers to earn points with every purchase.
In line with the company’s ESG mission, the new Rushmere store has integrated numerous eco-friendly features. These include the use of Durat for countertops and sustainable shopfloor furniture, insulation improvements, voltage optimisation, and LED lighting to minimise energy consumption. From the outset, the store has utilised 100% renewable energy sources and incorporated efficient air conditioning systems, motion sensors, and eco-friendly materials to lessen its environmental impact.
The Perfume Shop’s initiative reflects a broader commitment to sustainability, aiming to tackle significant environmental challenges through innovation and responsible practices. The store’s design and operations are emblematic of this pledge, showcasing how retail can evolve to meet the demands of the conscientious consumer.
As Mother’s Day approaches, The Perfume Shop in Rushmere invites customers to discover the perfect gift amidst its vast selection of fragrances, benefitting from personalised services that make each purchase special. With a legacy of 30 years on the high street and a robust sustainability ethos, The Perfume Shop continues to be a destination for those who value quality, service, and environmental responsibility.
Visit The Perfume Shop at Unit 34, Rushmere Shopping Centre, to experience this unique blend of luxury, expertise, and sustainability firsthand.
