The Perfume Shop unveils an upgraded experiential store in Harlow
The Perfume Shop celebrated the scent-sational addition of another new and improved experiential store at Unit 26d, Harvey Centre, Harlow, CM20 1XW.
The iconic retailer unveiled a refreshed customer experience with a stylish new layout and upgraded services, including a digital screen, personalised ribbon machines, and The Perfume Shop’s signature offerings such as expert fragrance consultations, complimentary gift wrapping, and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
To mark the occasion, the new store held a bottle giveaway for the first 15 customers who spent £70 or more across Friday 24th January and Saturday 25th January. Bestsellers on the opening days included Boss Bottled Night, Very Good Girl Elixir, and Burberry Her Intense.
The Perfume Shop continues to expand across the UK with new stores and by refitting existing ones, ensuring sustainability remains a priority. These stores now benefit from energy-efficient LED lighting throughout, aligning with the brand’s commitment to reducing energy consumption by 30% by 2030 compared to 2015. Additionally, all principal contractors are ISO14001 accredited, ensuring effective waste management on-site and mitigating the environmental impact of operations. Wherever possible, existing materials and equipment are retained or reused.
Never Miss a Retail Update!The Harlow store opening was overseen by Katie, the store manager, who has worked at The Perfume Shop for nine years.
Katie commented:
“We’ve been truly grateful for the incredible reception from our customers! They’ve loved exploring our new Harlow store and enjoying tailored consultations to find the perfumes that suit them perfectly, which has made the whole experience so fulfilling. The enthusiastic feedback we’ve received strengthens our commitment to delivering exceptional service and offering a curated selection of unique scents for everyone.”
As one of the UK’s largest specialty retailers and home to nearly 130 brands—from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for over 30 years, serving those with a nose for great value.
The new store is located at Unit 26d, Harvey Centre, Harlow, CM20 1XW.
