The Perfume Shop to sponsor Blind Date
The Perfume Shop has partnered with Sky Media’s Channel 5 to become an official sponsor of Blind Date. The programme is set to return to UK screens after a 13-year hiatus later this month.
Timed to coincide with The Perfume Shop’s 25th birthday, the six-week partnership, planned and executed by WPP owned media agency Mindshare, will launch on 17 June across TV and video on demand.
Jodie Miles, invention account director at Mindshare, said: “The show’s comeback is a major fixture in the media and we knew this would be an ideal audience for The Perfume Shop to target on a regular basis.”
As part of the sponsorship, 5”, 10” and 15” idents will be played at the start and end of each episode and The Perfume Shop’s logo will be placed in TV promos before the show airs at 7pm every Saturday night.
The campaign will aim to grow awareness of the brand’s product range, drive traffic to The Perfume Shop’s website and boost footfall in its stores across the UK.
Michelle D’vaz-Plant, head of brand at The Perfume Shop, said: “Blind Date’s audience is perfectly aligned with what we wanted from a media sponsorship package. Everyone in the UK knows Blind Date and after relaunching to much fanfare, we’re delighted with the package and can’t wait for it to air.”
