The Perfume Shop reports strong sales uplift in run-up to Mother’s Day
The Perfume Shop has reported a 14% increase in sales in the run-up to Mother’s Day with 280,916 bottles sold from 9th to 30th March.
In the week leading up to the big day, sales climbed by 56% as customers shopped for popular scents such as Lancome La Vie Est Belle and Chanel Coco Mademoiselle, and made good use of the retailer’s personalisation services.
The Perfume Shop said the uplifts were driven by a 30% increase in sales of classic perfumes, 3% in new and trending perfumes, and a 2% increase in gift sets compared to 2024. Promotional deals were also popular, with the website’s busiest day on Tuesday 25th March seeing a 69% increase in perfume purchases compared to last year.
Karen Harris, customer director from The Perfume Shop, said: “Perfume is such a personal and lasting gift, and this year’s sales have truly reflected that, with a remarkable uplift in both classic and trending scents.
“Our personalisation services have also been more popular than ever, showing just how much thought goes into selecting the perfect perfume.
“Whether it’s an engraved bottle or a beautifully wrapped gift set, we’re delighted to have helped so many customers make Mother’s Day extra special this year.”
