The Perfume Shop just opened a new store at Rushden Lakes Shopping Park
The Perfume Shop has just opened a new and improved experiential store at Rushden Lakes Shopping Park, Rushden.
Opening in just a few days, the iconic retailer—celebrating its 32nd birthday this year—continues to offer the hottest perfume launches, celebrity fragrances, and classic designer scents. Shoppers can also benefit from the expertise of The Perfume Shop’s passionate in-store team, who provide expert advice.
The stylish new store will feature a brand-new layout and upgraded services, including a digital screen, a personalised ribbon machine, and The Perfume Shop’s signature offerings such as expert fragrance consultations, complimentary gift wrapping, and a recycling service. Customers who recycle their used perfume bottles in-store will receive 15% off their next purchase.
As an added treat, from Wednesday 11th December to Thursday 12th December, The Perfume Shop will give away a free bottle of fragrance to the first 15 customers who spend over £70.
Never Miss a Retail Update!This new opening is part of The Perfume Shop’s ongoing commitment to expanding its presence through new stores and experiential counters across the UK, as well as re-fitting existing locations to ensure sustainability remains at the forefront. Key sustainable initiatives include:
- Energy-efficient LED lighting, contributing to the brand’s target of reducing energy consumption by 30% by 2030 compared to 2015.
- Partnering with ISO14001-accredited Principal Contractors to ensure effective waste management and control of environmental impact during operations.
- Reusing or retaining existing materials and equipment wherever possible.
Jamie, Area Manager at The Perfume Shop Rushden Lakes, commented:
“We’re thrilled to welcome our customers to the brand-new Perfume Shop at Rushden Lakes! We’re excited for our customers to enjoy all the new features, including fragrance consultations, personalised ribbon machines, and complimentary gift wrapping. There’s truly something for everyone to enjoy at The Perfume Shop!”
As one of the UK’s largest specialty fragrance retailers and home to nearly 130 brands—from designer perfume houses to celebrity fragrances—The Perfume Shop has been a high-street staple for over 30 years, serving customers with a nose for great value.
The new store is located at Unit GS06, Rushden Lakes Shopping Park, Rushden, NN10 6FH.
