The Body Shop extends refill programme to US
The Body Shop is extending its refill programme to the US with the aim of having 49% of all retail locations in the country equipped with refill stations by the end of this year.
Since April 2021, when The Body Shop announced that it would be rolling out refill stations across 400 stores globally, the brand collectively has saved over 3.7 tons of plastic. It is now planning to introduce another 400 refill stations this year with the aim of saving 25 tons of plastic.
Hilary Lloyd, The Body Shop’s vice president of marketing and values, North America, said: “The foundation of The Body Shop’s environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976. Our customers have been eagerly awaiting for refills to return to The Body Shop. We’re thrilled to be embracing a circular economy approach and provide this sustainable alternative.”
The company is planning to have refill stations present in about half of its US store locations by the end of 2022 including in places like Austin, Atlanta, Chicago, Denver, Los Angeles, New York, Orlando, and more. The selection of available products available will vary from six to twelve depending on the store size.
