Superdrug launches new VIP Rewards loyalty scheme
Superdrug has launched a new loyalty scheme to enable customers to access a host of new offers and deals.
The new VIP Rewards programme will automatically update for all current Health and Beautycard app and Superdrug.com members when they log in after 25 October.
Every time a customer reaches a spending threshold, they will unlock a reward, such as 20% off own brand products, or free delivery. Once a member reaches a spend of £300, they will reach VIP status and will automatically be eligible to access 12 months of offers.
These will include ‘always on’ offers such as 10% off own brand and beauty services plus new rewards, which will launch on the app every other month. Customers will also be “surprised” by lots of extra rewards throughout the year.
Matt Walburn, ecommerce director at Superdrug said: “We wanted to reward our loyal customers with offers that they would find useful and be able to use day to day on products we know they love.
“We also wanted to make sure the rewards were accessible for a good amount of time, allowing shoppers to remain as a VIP for 12 months after reaching the threshold of £300, means that shoppers can take full advantage of all of our promotions, using stackable discounts to get fantastic prices.
“The new VIP Rewards scheme also sees us starting our journey to move from physical cards to an app based loyalty scheme, enhancing our offline plus online initiative to engage and improve the customer experience.”
