Superdrug launches new The Edit magazine
Superdrug has launched a new quarterly in-store magazine called The Edit.
Available in shops now, the first issue focuses on skincare, fragrances and cosmetics and also features all the latest beauty and health news, trends and tips.
Aimed at beauty conscious shoppers, the publication will also be distributed with Superdrug.com orders. It will be offered free to Superdrug Health and Beautycard customers and will be priced at £1 for non-members.
Matt Walburn, ecommerce and customer director at Superdrug, said, “We wanted to bring back our print offering for beauty conscious customers and offer some real expertise and inspiration across all things beauty and wellbeing with premium content that can be enjoyed in the comfort of your own home.
“It is important to us that the format is accessible to all customers – with no topic off limits – so we are sharing The Edit expertise across all channels, not only the magazine, but via YouTube, TikTok and Instagram as well, meaning that our content can be enjoyed by all.”
Superdrug appointed The River Group to handle all print, digital and social content for the magazine, which will be available in both handbag size and traditional A4 editions for the first issue.
The Edit’s editor Sam Dean added: “When you flick through The Edit, by Superdrug you’ll notice instantly that beauty is ageless. We believe knowledge comes from experience. We’re powered by real women over the age of 35 – with real expertise. Beauty journalists, dermatologists, women-with-influence who’ve been there, done that and love to share what they’ve discovered with each other – and our younger readers.”
