Superdrug launches high street Healthcare Ambassador programme
Superdrug is investing £1 million in its new Healthcare Ambassador programme.
The move will see dedicated members of staff being highly trained across various healthcare categories including Vitamins, Gastro, Medicated Hair and Medicated Skincare.
The ambassadors will then be stationed in healthcare aisles in an initial 51 stores, which will grow to 75 by the end of the year. From there they will share immediate healthcare advice with customers and also offer support and product recommendations. This will include assisting people with their specific healthcare concerns and offering personalised advice and healthcare solutions.
Simon Comins, Superdrug’s chief commercial officer, said: “The launch of our £1 million Healthcare Ambassador programme reflects our unwavering commitment to supporting the nation’s health and wellbeing.
Never Miss a Retail Update!“As high street retailers face unprecedented challenges, we believe that our ability to innovate and evolve is key to staying relevant and providing real value to our customers.
“By placing healthcare expertise at the heart of our high street stores, we are responding directly to the demand for accessible, immediate and personalised healthcare guidance, empowering customers to make informed decisions about their health.
“This new programme represents a significant step forward in re-shaping what a high street healthcare retailer can and should be and reinforces our belief in the ongoing success of our healthcare offering in the heart of local communities across the UK.”
