THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Superdrug introduces quiet shopping hour

Superdrug is to designate the first hour of trading every Sunday in December as a ‘quiet hour’ as it looks to create a more inclusive shopping… View Article

HEALTH AND BEAUTY NEWS

Superdrug introduces quiet shopping hour

Superdrug is to designate the first hour of trading every Sunday in December as a ‘quiet hour’ as it looks to create a more inclusive shopping experience for customers who may need a calmer environment to shop in during the busy festive period.

The health and beauty retailer said this could be particularly helpful for customers who are are autistic or neuro diverse, or those who are nervous about visiting the high street during the pandemic.

During the hour the store radio will be turned off and staff will be mindful of noise. Where possible, some stores might even go as far as offering a quiet room to give people the time and space time to process information in a less stimulating environment.

Superdrug liaised closely with its internal disability network steering group on the initiative as part of its work to improve the accessibility of Superdrug for customers and its team. The initiative is also an extension of the retailer’s Be Kind Shop Kind campaign which launched in 2020 and aims to make stores a safe and enjoyable environment.

 

Subscribe For Retail News