Superdrug announces two-year partnership with British Beauty Council
Superdrug has announced the start of a partnership with the British Beauty Council along with commercial director, Simon Comins’ appointment to the executive board.
Founded to represent the voices and needs of the British beauty industry, the British Beauty Council is an essential partner in ensuring that British beauty continues to be a key part of the UK’s cultural character, bringing strong value to the national economy.
Together, Superdrug and British Beauty Council will continue in their new collaborative mission to ensuring that Superdrug remains a pillar of the UK high street, offering employment within the industry to individuals across the country.
As a leading high street retailer and key employer within the beauty industry, Superdrug supports the careers of over 12,000 store staff colleagues in over 830 stores across the UK, 550 of which are employed in the Beauty Studio, making Superdrug the largest beauty services retailer in the UK.
As part of the partnership with British Beauty Council, Superdrug will be continuing to invest in offering the best possible employment and career paths to the colleague community.
As an essential health and beauty retailer, the majority of the Superdrug stores remained open throughout the pandemic, with a focus on supporting communities and ensuring they had access to essential health products. With Superdrug’s Beauty Studio services on hold during periods of the pandemic, Superdrug joined British Beauty Council’s CEO to support Caroline Hirons’ Beauty Backed campaign, to support the salons and services throughout the industry that were affected by the ongoing restrictions and closures.
Moving forwards, Superdrug and British Beauty Council will be collaborating closely on the future of British Beauty, with many exciting initiatives and campaigns set to launch in 2022.
Simon Comins, Superdrug’s commercial director and newly appointed executive board member at British Beauty Council, says: “We are so pleased to now be an official patron partner of the British Beauty Council and personally, I am so proud to have been appointed as a member of the British Beauty Council’s Executive Board. At Superdrug, we are passionate about continuing to support the UK high street and British beauty industry, and I am so excited for everything we are set to create together in 2022 and beyond.”
Millie Kendall MBE, CEO of British Beauty Council, says: “We are pleased and excited to announce our partnership with Superdrug as they join the British Beauty Council. As a leading high street retailer with a strong commitment to elevating education in the industry, as well as continuing to innovate in offering customers greener beauty choices, we align in our values and strategic focuses as a collective. We can’t wait to see where our journey as partners takes us, as we move into a new year.”
