Superdrug announces price freeze initiative
Superdrug has announced that it is freezing the prices of over one hundred everyday products across personal care, beauty, and healthcare to help consumers facing a squeeze from soaring inflation.
The health & beauty retailer has committed to freezing the prices for at least one year.
Jamie Archer, Own Brand Director at Superdrug, commented “As a retailer, we have always had accessibility and value at the heart of what we do. It is really important to us that we support our customers as much as we can throughout the cost-of-living crisis, so we have taken the decision to freeze prices on over one hundred everyday health and beauty essentials.
“We’ve selected a range of customer favourites, along with everyday essentials to include in the price freeze to ensure that our shoppers can benefit from our prices and quality across the must-have aspects of their lives. With categories from oral health to period products and hair-care all being price frozen, we hope this enables our customers to continue to take care of themselves to a standard that they are used to.”
