Superdrug announces plans for 25 new stores in 2025
Superdrug is to open 25 new best-in-class stores in 2025 as it looks to extend its reach across the UK.
The move means the health and beauty retailer will create around 600 jobs for the retail sector.
Following the opening of its new store in Leeds Briggate in late February, Superdrug plans to introduce gold-tier locations in prime areas such as Guernsey and Cribbs Causeway in Bristol this year. In addition, the retailer is set to refurbish 65 stores and expand multiple locations, including sites in Luton and Dundee, as well as a significant extension of its Meadowhall store in Sheffield.
After achieving a 25% sales increase in its 100 largest stores last year, Superdrug is committed to investing in large-scale locations, with a strong emphasis on destination stores and retail parks. In January 2025, these top 100 stores experienced an 8% rise in footfall.
Nigel Duxbury, Superdrug property director, said:“We want everyone who enters Superdrug to feel an elevated customer experience. For us, this is not about a quick and easy purchase, it is about engaging customers with added extras that truly enrich their everyday lives.
“Be that through updated cosmetic stands which can be found in our Brent Cross store, or via great beauty treatments that everyone can afford regularly, or through private clinics that give face to face access to healthcare professionals.
“We can see from our sales last year that investing in and increasing the number of large format stores in our estate allows us to accelerate our bricks and mortar strategy, so that we can bring the bigger and better shopping experience, that we know our customers love, to even more communities across the UK.”
