SEPHORA’s first London store will open on March 8th
SEPHORA has announced that the grand opening of its first physical store at Westfield London in White City will take place on March 8th, 2023.
Following the launch of its website (Sephora.co.uk) and app last autumn to unprecedented demand, British customers will now be welcomed in this new store spanning more than 6,000 square feet.
Located in the largest retail and leisure destination in Europe, Westfield London, the store introduces next generation design features to further enhance the retail experience of UK consumers. While the store’s façade will be wrapped in SEPHORA’s instantly recognizable iconic black and white stripes, the interior will feature new design elements, including soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere.
The heart of the store will be defined by an attentive combination of human touch and technology, where a monumental Grand Beauty Hub will provide an exciting range of unique beauty services and treatments performed by our in-house experts alongside brand professionals. Sephora professional makeup services will be provided by a Sephora University trained in-house team, while a comprehensive menu of express skin treatments will be on offer from premium skincare brands including Dermalogica, Glow Recipe, Elemis, Sisley & Seasonly. A passionate team of knowledgeable Beauty Advisors trained in Sephora’s best European stores will power the store experience, fostering a fun and informative environment, enabling British customers to benefit from their expert advice and knowledgeable service.
The first store in the UK at Westfield London will also offer a product range of over 135 brands.
Sarah Boyd – UK Country Manager “After the launch of our website last autumn, we are thrilled to open our first SEPHORA store in one of London’s most vibrant shopping destinations. This new store will showcase SEPHORA’s best-in-class beauty expertise and provide unique services to UK customers, including makeup, skincare, haircare, fragrance, body, and personalized gifting. We cannot wait to welcome our first customers!”
Katie Wyle, General Manager at Westfield London said: “March will see a focus on beauty and wellness across our London centres and we’re excited to have Sephora leading the charge with its opening at Westfield London on the 8th March. The store opening will be a big event in our visitors’ calendars, especially as we’ve seen so much excitement from beauty fans since the announcement of Sephora’s arrival. We’re thrilled to be adding Sephora to our growing beauty offer at Westfield London, giving visitors access to some of the best brands and enhanced in-store experiences.”
With the London store set to become a “must see” destination for beauty lovers, an exciting program of activities hosted by local icons has been developed for its opening week. Program highlights on the store’s opening day (March 8th) include a free limited edition gift bag for the first 300 customers who visit the store, a special guest performance, and a masterclass by make-up founder Natasha Denona later in the day. The rest of the week will be animated by several masterclasses with brand experts including Tarte, ILIA, The Inkey List, and Huda Beauty experts.
