Rituals opens at Touchwood Solihull
Rituals Cosmetics has opened a new store at the Touchwood shopping centre in Solihull.
The Dutch brand’s 2,000 square foot space offers a collection of home and body products ranging from foaming shower gels to scented candles.
Penny Grivea, managing director for UK & Ireland at Rituals, said: “We are so excited to be expanding the Rituals interactive experience in the UK. After an unexpected year, we understand more than ever the need for moments of joy. The new Rituals store will help customers to transform daily routines into meaningful rituals by finding the perfect scent to truly unwind and relax. This opening marks an exciting time for the brand in growing our retail presence across the UK and Ireland.”
Owned by Ardent UK and managed by Sovereign Centros, Touchwood has also seen electric car manufacturer Polestar and luxury watch brand Tag Heuer join its line-up this year. Other retailers with a presence at the centre include the likes of John Lewis, Zara, Next and River Island.
Ardent acquired Touchwood in July 2021.
Andrew Hilston, managing director at Ardent, said: “Rituals is a fantastic addition to Touchwood, further enhancing the diversity and reach of what the centre has to offer its customers. As Solihull gears up to play a major hosting role in the 2022 Commonwealth Games, these are exciting times for both Touchwood and the wider community.”
