Revolution Beauty warns of sales decline in “transformational” year
Revolution Beauty has said its full year net sales are expected to be down by around 25% after weaker online trading in December.
In an update for the year to 28 February, the cosmetics brand said it had experienced some sales softness in the month in its digital channels and an element of de-stocking from US retailers. It has also been impacted by certain retailer launches being delayed from the fourth quarter to the first half of FY26.
Revolution Beauty also expects to deliver “high single digit millions” underlying adjusted EBITDA in the year, supported by cost cutting efforts.
The brand described the current year as transformational due to 6,000 unproductive SKUs, some 75% of its original portfolio, being discontinued to create a profitable foundation for future growth.
Looking ahead, the brand said: “Revolution Beauty is confident in a return to overall growth in FY26, as new strategic growth initiatives such as the launch of the new SKIN brand, the relaunch of our value brand RELOVE, and as the core SKU growth accelerates globally. This will be underpinned by significant margin improvements in the medium term.”
