My Expert Midwife launches heartfelt Christmas campaign celebrating the magic of mums
This Christmas, My Expert Midwife—a leading maternity care brand known for its expert-developed products and compassionate approach—has launched a heartwarming campaign dedicated to the true heroes of the festive season: mums.
Aptly titled “Wrapped in Love”, the campaign highlights the tireless efforts of mothers who pour love and care into making Christmas truly magical for their families.
Through an inspiring blend of storytelling and support, the campaign draws attention to the emotional and physical labour mums shoulder during the holidays. From creating cherished traditions to juggling endless to-do lists, mothers embody the spirit of giving. “Wrapped in Love” is a celebration of these selfless acts, offering both recognition and resources to help mums feel valued and supported.
Rachel Costello, CMO of My Expert Midwife, explains the campaign’s vision:
“At My Expert Midwife, we know that mums are the heart of Christmas. They’re the ones who create the magic, carry the traditions, and pour endless love into every moment—often while juggling the many demands of motherhood. The ‘Wrapped in Love’ campaign is our way of shining a light on the true heroes of the season: mums.
“This campaign is a celebration of all the ways mothers wrap their families in love, from the thoughtful details to the invisible care that keeps the holidays running smoothly. But it’s also a reminder that amidst giving so much to others, mums deserve to feel supported, cherished, and cared for themselves.”
“Through ‘Wrapped in Love,’ we aim to inspire conversations about the immense emotional and physical labour of motherhood, especially during the festive season. Whether it’s with our expertly crafted products made with natural ingredients or heartfelt advice from real midwives, we’re here to help mums feel truly seen and supported—not just at Christmas, but every day.”
The campaign also aims to spark conversations around the challenges mums face during the festive season, encouraging families to recognise and share the load.
Available online and in stores like John Lewis, Sephora and Boots, My Expert Midwife’s range of natural, midwife-developed products is designed to ease the challenges of motherhood. From soothing balms to recovery sprays, the brand offers practical solutions that make meaningful gifts for mums—helping them prioritise their own care amidst the busy holiday season.
The “Wrapped in Love” campaign invites everyone to pause and acknowledge the incredible work mums do year-round. By celebrating the unsung heroes of Christmas, My Expert Midwife continues its mission to support women at every stage of motherhood.
For more information, visit My Expert Midwife’s website or follow them on Instagram to join the conversation.
