Maybelline New York brings virtual makeup looks to the workplace
Maybelline New York has collaborated with Microsoft to bring virtual makeup looks to the workplace through Microsoft Teams.
The Maybelline Beauty App allows users to adjust their personal style from directly within a Teams meeting. With one click, users can choose from 12 makeup looks to complement their natural look. Furthermore, each makeup look has a product breakdown to enable the user to recreate it in real life using Maybelline products.
Trisha Ayyagari, global brand president of Maybelline New York, said: “Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward.
“That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI, the innovation has been developed by Maybelline New York for the L’Oréal group. The virtual makeup looks are now globally available as an option in Teams video calls to those with a Teams enterprise license.
Nicole Herskowitz, vice president, Microsoft Teams, said: “At Microsoft, empowering people through technology is at the core of what we do. The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
