Lush’s latest collaboration makes big splash in first week of sales
Lush is currently measuring whether SpongeBob Squarepants will become its most successful collaboration after it hit £1,3 million in sales in its first week since launching on 29 June.
Designed with plastic-packaging free alternatives in mind, the collection is having an impact, with over 66,000 products sold so far.
Overall like-for-like sales across Lush’s UK and Ireland shops climbed by 11.1%, with all five collaboration items ranking in the top six most popular Lush products. Furthermore, shops saw a 29% increase in visitors versus the same week in 2022.
The collection was created in support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year.
Lush has also revealed that its packaging-free innovations since 2005 have saved the world from a further 13.8K tons of plastic from ever being produced.
Rae Stanton, earthcare retail communications lead at Lush, said: “It’s no secret, global consumers are becoming increasingly conscientious about the impact of the products they buy, and many are seemingly willing to accept a higher price tag for this. In fact, YouGov recently reported that two in three Global consumers believe that sustainable products cost more.
“However, as Lush recently highlighted regarding the cost of living crisis, making the switch from packaged to packaging-free, it is possible to even save on costs in the long term.”
