Lush and Mattel collab on limited-edition Barbie™ collection
In a collaboration that embodies empowerment, self-care, and unapologetic individuality, Lush Cosmetics and Mattel are proud to introduce the limited-edition Barbie™ x Lush Collection.
Marking a fusion of two iconic brands, this collection pays homage to the enduring spirit of Barbie™ and her journey of pushing boundaries for over six decades.
The Barbie™ x Lush Collection captures the essence of empowerment through its vibrant pink hues and trailblazing spirit. As Barbie™ returns to the spotlight with the resounding success of the Margot Robbie-led Barbie movie, which raked in an impressive $337 million worldwide in its opening weekend, the partnership between Lush Cosmetics and Mattel has taken center stage.
Pink is not just a color; it’s a symbol of strength and empowerment for all.
The limited-edition collection features a range of products that celebrate this ethos, offering a comprehensive self-care experience inspired by Barbie™’s dedication to always aiming for the best. Lush, a pioneer in the cosmetics industry, aligns seamlessly with Barbie™’s vision by offering fresh, handmade, cruelty-free, and minimally packaged products that are synonymous with quality and sustainability.
Lush’s commitment to empowering women is exemplified by figures like Mo Constantine, Co-Founder of Lush, who revolutionized the industry with her invention of the beloved bath bomb in 1989. Today, the brand sells an astonishing one bath bomb per second worldwide, exemplifying the impact of fearless innovation.
“We are thrilled to collaborate with an icon like Barbie™, who embodies the spirit of breaking barriers and embracing one’s true self. The Barbie™ x Lush Collection is a manifestation of this philosophy, designed to be cherished by everyone seeking to harness the power of pink,” expressed Melody Morton, Creative Concepts Director at Lush Cosmetics.
In keeping with Lush’s unwavering commitment to sustainability and waste reduction, the Barbie™ x Lush Collection showcases ‘naked’ products that eliminate unnecessary packaging. From soaps to bath bombs and bubble bars, each handcrafted item reflects Lush’s dedication to providing an unparalleled waste-free shopping experience. Additionally, packaged products will be integrated into Lush’s innovative closed-loop recycling initiative, Bring It Back. This program encourages customers to return their empty containers to Lush stores, earning rewards for their environmentally-conscious efforts.
The Barbie™ x Lush Collection will be exclusively available on the Lush app beginning August 9th, followed by online and in-store availability from August 10th. It invites everyone to embrace the power of pink as a statement of empowerment, daring to be fearless, and celebrating the journey of becoming one’s authentic self.
