L’Oréal invests in Japanese beauty brand
L’Oréal has made a minority investment in Japanese beauty start-up Sparty through its venture capital fund, Bold.
The move marks L’Oreal’s first venture capital investment in Japan.
Based in Tokyo, Sparty offers personalised beauty through a direct-to-consumer business model with brands such as Medulla in haircare and Hotaru in skincare.
Jean-Pierre Charriton, chief executive of L’Oréal Japan, said Japan is one of the most sophisticated and influential beauty markets.
He added: “In Japan, personalised consumer experience is highly valued, and we are seeing new trends and innovations when it comes to personalisation, especially in beauty.
“We are thrilled to be partnering with Sparty, a pioneer in personalised beauty as well as a game changer within Japan’s growing D2C market.”
