Kylie Cosmetics launches on LOOKFANTASTIC
LOOKFANTASTIC, Europe’s leading online beauty retailer, has announced the inclusion of Kylie Cosmetics into its diverse brand portfolio.
This significant addition marks a milestone for LOOKFANTASTIC as it broadens its cosmetics offerings.
Kylie Jenner, a prominent figure in the beauty industry, launched her business in 2015 with the introduction of Kylie Lip Kits—a collection of three liquid lipsticks with matching lip liners. The brand received a major boost in 2021 when it relaunched with the support of global beauty giant Coty, featuring new and improved formulas crafted with clean and vegan ingredients. These high-quality, high-pigment, and high-performance products have garnered a global fan base.
Kylie Cosmetics now boasts over 400 SKUs across various categories including eye, complexion, and lip products. As of 2024, the brand is available in over 50 countries, continuing to innovate in color cosmetics, skincare, and fragrance.
Starting July 18th, customers can purchase Kylie Cosmetics on LOOKFANTASTIC. Highlighted products include:
- Matte Lip Kit: (H3) This popular duo features a highly pigmented liquid lipstick and a long-lasting lip liner. The liquid lipstick provides a comfortable, lightweight formula that glides effortlessly on the lips, while the creamy lip liner offers 24-hour smudge-proof wear, complementing all lip textures.
- Kylash Volume Mascara: (H3) Designed for a full, lifted, and defined lash look, this mascara features a clean and vegan formula that does not compromise on performance. It provides volume, length, and curl.
- Cosmic Kylie Jenner Fragrance: (H3) Launching alongside the cosmetics collection is Kylie Jenner’s first fragrance venture—Cosmic Kylie Jenner. This floral fragrance opens with notes of star jasmine and blood orange, a heart of golden amber and red peony, and finishes with vanilla musk and cedarwood. The fragrance is housed in a sculptural bottle designed to resemble a piece of art.
Kylie Cosmetics has significantly impacted the beauty industry since its inception. The brand’s innovative approach and direct-to-consumer model have disrupted traditional retail norms. In 2019, Fast Company recognized Kylie Cosmetics as one of the ‘The World’s 50 Most Innovative Companies’ for its effective engagement with a younger audience.
The partnership with Coty has enabled Kylie Cosmetics to expand its reach and enhance its product offerings. Kylie Jenner commented on the collaboration, emphasizing the importance of clean and vegan ingredients in their new formulas: “Our new and improved formulas are crafted with clean and vegan ingredients that deliver on-trend, high-quality, and high-performance products that fans around the world have come to love.”
Expanding Horizons with LOOKFANTASTIC
LOOKFANTASTIC continues to grow its reputation as a premier destination for beauty products. Founded in 1996 and acquired by THG in 2010, the retailer offers over 500 brands including YSL, Lancome, Armani, Tom Ford, Laura Mercier, Estee Lauder, and Jo Malone London. LOOKFANTASTIC empowers its community with intelligent information and beauty insights, helping consumers to be, feel, and look fantastic.
About Kylie Cosmetics and Kylie Skin
Kylie Cosmetics, inspired by Kylie Jenner’s love for makeup and business, debuted in November 2015. The Kylie Lip Kit sold out in less than a minute, highlighting the brand’s immediate impact. KylieCosmetics.com is one of the most successful eCommerce sites globally. In May 2019, Kylie launched her skincare brand, Kylie Skin, featuring products that are cruelty-free, vegan, gluten-free, paraben and sulfate-free, and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands, aiming to further develop the beauty business into a global powerhouse.
