Justmylook to open first physical store
Online beauty retailer Justmylook.com has chosen Brighouse in West Yorkshire as the location for its first physical store.
Due to open on 13 July, the space will be home to over 40 brands ranging from Yves Saint Laurent and Giorgio Armani to Olaplex and Dermalogica.
Luke Williams, director at Justmylook, said: “We are so thrilled to be launching our first physical store. Located in Brighouse, this store will act as a one-stop-shop where shoppers can pick up all their favourite items from a large selection of well-known beauty brands.”
Inspired by the #TikTokMadeMeBuyIt trend, the store will also feature an interactive area housing a hand-picked selection of TikTok’s most viral products. Designed to evolve as new patterns and trends emerge, the area will aim to offer customers an innovative way to discover new beauty products.
Williams added: “The first of its kind to have an interactive area where consumers can shop from a selection of TikTok’s trending products, this store aims to pave the way for trending beauty in the retail space and we look forward to leading from the front.”