Grand Central welcomes Rituals Cosmetics
Birmingham’s Grand Central shopping centre has welcomed the first premium boutique outside of London by the Rituals Cosmetics brand.
Designed by Rituals’ in-house team, the new 1,620 square foot store stocks the brand’s range of bath, body and home products and also offers a free mini meditation service and a “lifestyle” area where customers are treated to a complimentary hand and arm massages and pure tea.
Michaela Moore, general manager, Bullring & Grand Central, said: “The recent opening of Rituals Cosmetics strengthens the existing premium retail mix at Grand Central. The brand’s decision to open its first premium boutique outside of London in this location is reflective of both Birmingham’s position as the UK’s second city and Grand Central’s reputation as one of the region’s leading retail and dining destinations.”
Grand Central is home to a number of premium brands including the likes of John Lewis, Jo Malone, The White Company, Cath Kidston, Hobbs, MAC and Joules.
