First UK store for NIOD launches at Seven Dials
Deciem, the beauty and skincare umbrella brand, has chosen London’s Seven Dials for the opening of its first UK store for NIOD.
Situated at 73-75 Monmouth Street, the store operates as a dual-fascia with NIOD sharing the 1,265 square foot unit with Deciem.
The stores’s design and construction was carried out by Deciem’s in-house team and features custom built units showcasing the full NIOD range.
Sam Bain-Mollison, head of retail at Shaftesbury, said: “The launch of NIOD at Seven Dials is UK debut store for the area. It joins the wide range of international brands who operate specialised, boutique stores only available at Seven Dials and all benefiting from the central location, in the heart of London’s West End.”
The new store’s neighbours include the likes of Dinny Hall, Le Labo, and Larsson & Jennings.
Seven Dials is home to 95 shops and beauty and grooming salons as well as over 90cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.
